The Residences at Shell Bay
Resort Living with Championship Golf
At the intersection of Auberge Resorts' legendary luxury and Greg Norman's mastery of championship golf, Shell Bay is Hallandale Beach's most compelling new address. One hundred and eight residences within a private estate where a championship fairway, a private beach club, and the full depth of Auberge hospitality form the backdrop to daily life.
At a Glance
- Location: 501 Diplomat Pkwy, Hallandale Beach, FL 33009
- Developer: Witkoff Group + PPG Development
- Hospitality Brand: Auberge Resorts Collection
- Golf: Greg Norman Championship Golf Course — private for residents
- Stories: 20 floors
- Total Residences: 108
- Unit Types: 1–3 bedrooms
- Size Range: 1,242–2,605 sq ft
- Pricing: From $1,904,000 | Up to $5,928,000
- Delivery: Q1 2027
- Status: Under Construction — Active Sales
Residence Features
Auberge-curated interiors with premium finishes. Floor-to-ceiling glass with golf course and intracoastal views. Open-plan living with generous terraces and summer kitchens. Gourmet kitchens with Italian cabinetry and premium appliances. Spa-inspired master bathrooms with soaking tubs.
Shell Bay Amenities
Greg Norman Championship Golf Course — private for residents and Auberge guests. Auberge Spa with full treatment menu managed to five-star standard. Private beach club with direct Atlantic Ocean access. Resort pool and sun deck with Auberge lounge service. Fine dining and casual poolside dining — Auberge managed. Tennis, pickleball, and full fitness programming.
Living in Hallandale Beach
Shell Bay sits just north of the Aventura/Miami Beach corridor — close enough to enjoy everything South Florida offers while providing the space, quiet, and resort-scale amenities that the most densely built neighbourhoods cannot. The Diplomat Parkway address is minutes from the beach, the Intracoastal Waterway, and the shopping and dining of Aventura Mall and Bal Harbour.
Why Shell Bay Stands Out
Shell Bay solves a problem no Miami Beach address can: resort living at scale, with a championship golf course as your backyard, at a price point that makes comparative sense. The Auberge brand brings genuine service depth to a residential address. For buyers who want the Miami lifestyle with full resort amenities and a quieter, more spacious setting, Shell Bay is the most persuasive option.
Frequently Asked Questions
Is the golf course private?
Yes — the Greg Norman Championship Course is private for Shell Bay residents and Auberge guests.
What is Auberge Resorts?
One of the world's most celebrated boutique resort operators, managing intimate luxury properties globally.
Is there beach access?
Yes — a private beach club with direct Atlantic Ocean access.